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How We Help Businesses at SEO Kenya
Benefits of Hiring an SEO Expert for Your Business
With the rapid revolution in the field technology, Google has become the leading source of information. It is the world’s most widely used search engine on the internet, with millions of people flocking this site to search for valuable information and their favourite products or services. A recent research has revealed that on a daily basis, Google processes over 63,000 search questions per second, translating to over 3 billion online searches. According to majority of the users, Google is quick, most reliable and easy to use compared to other search engines.
It is important for businesses, especially the upcoming ones to invest in SEO Services for them to be found by prospective customers looking for their products and services. It helps in the business’ visibility and branding. When one searches for your products and services, they will appear in the search engine rankings. This means that if your product appears in almost all the search engines results, you will gain more popularity with more people clicking through to your website.
What are the upsides to having top rankings in Google? There are many reasons as to why you should have your business ranked at the top of any given search engine. Some of them are listed below.
- Increased Traffic and Online Visibility
In this ever growing and competitive market, one of the major challenges faced by business owners is being able to stand out and get customers. This is due to the fact that thousands of other websites are in competition for the same audience. Therefore, if your website is not visible on the top of search engines, nobody will click and check what you have to offer. Better search engine rankings make you more visible, increasing the overall traffic, thus giving you a platform to sell your goods or services.
- Attract Better Qualified Customers
By the use of key words, SEO attracts the most specific customers to your website. For example, when the potential customers search for those key words, your content will appear in the search results. If by any chance your content meets their needs, then the probability of you converting those visitors into leads is very high, and may eventually end up purchasing your goods. It is essential for you to create and optimize content of high quality so that your searchers can see the value in what you have to offer. This way, they will want to sign up and purchase your goods.
- Increased Revenue
SEO can be a very powerful Online Marketing tool than any other available in the internet, if supplemented with a good promotion strategy. When you have top rankings in Google, chances are, you will attract more customers to your websites. These customers could even refer other people, increasing the overall volume of sales. Compared to other marketing strategies, search engine optimization can attract a significant number of customers within a short period of time without putting much effort. This increases your overall sales, and thus revenue.
- Cost Effective
Search engine optimization is the most effective way of doing online marketing. It is known to be one of the most affordable, and provides a better return on investment when compared to other means such as Google Adwords and other forms of PPC. Adword is an advertising platform owned by Google. Unlike SEO where traffic is free, Adword requires you to pay for traffic. For example, you can choose to pay when someone clicks on your ad (cost per click), or when anyone sees your advertisement (cost per Thousands Impressions). This is more likely to drain your budget since you are paying for clicks and not for sales.
Another added advantage of search engine optimization over Google Adwords is that once you have achieved top rankings, you would no longer need to invest on advertising. It will continue long term. This will cut down your overall expenditure by far, saving you some extra money.
- Better ROI
A better Google ranking means a better return on investment. By use of specific key words, SEO is able to attract better qualified customers to your website. This leads to a higher conversion rate as compared to other advertisement platforms. When key words are used, Google searches get people who searched for the tag in your website. These people are specific in what they want, and could actually be looking for your product. For example when using the normal advertisement, when you attract 1000 visitors to your website from a paying ad, chances are, only 2% of those visitors will translate into sales. However, when using SEO, out of 1000 clicks, 4% of them can translate into sales leading to a better return on investment.
- Creating Awareness of Your Brand
Having top rankings in Google not only helps to build a good reputation for your business, but also creates awareness of your brand. When your company or business appears at the top of Google page, many people will want to find out more about your business and the products or services you are offering. A higher search engine ranking means a good image and reputation, and therefore an increased awareness of your product or service. For example, when looking for information on the internet, one is more likely to click on a site with good reputation and one which is well established, over a site that is not known by many people.
SEO is a rising trend and is gaining ground very fast. Each day, more and more people are beginning to realize its importance. As a business person, you should always be ahead of your competitors in every move you make. Hiring a good SEO Expert could be all you need to rise above your competitors in the market. Always look out for a reputable firm that has been around for a long time and is known to have a penchant for results. Remember, the cheapest firm around is not necessarily always the best.
If your website is not on page 1 of Google for your business, products, or services, then you are losing money to your competitors that rank ahead of you. You might be asking why do I need an SEO Experts on a local level in Kenya? Because the internet, along with a smartphone in everyone’s hand, has replaced the phonebook in many homes, and people will turn to local searches to find businesses in their area that can meet their needs.
We can help you get your website mobile optimized and found on Google so you dominate your competition. We’d like to provide you with a free consultation and website analysis, and then give you an honest assessment of the changes that we could make to improve your business. Contact us at UrbanWright Media to get started today!