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Why SEARCH Is Important in Today’s Business Environment
Google is the most popular search engine on the internet. As a matter of fact, it is all-powerful, given the fact that it comprises of 90 percent of all mobile searches and 80 percent of all desktop searches. In today’s world, people don’t just trust search results, they rely on them for information. This makes Search Engine Optimization or SEO, one of the most important aspects of any given business. You see, about 80 percent of the world use the search engines not only to look for information but to buy goods and services as well. This is the biggest inbound Marketing operation area and if your business does not rank high enough on the search engines, your business might as well not exist.
Topping in the search engine results should be your website’s goal because if it is not visible on the first page of the relevant search keywords, you won’t be getting any traffic from search engines. 80% of the people who search for information online never go beyond the first page. The first page of Google shows 10 results and this is where 94 % of all clicks go, which means they get almost all the traffic. The second page is a lost battle and anywhere beyond that is almost non-existent. Herein are some more reasons why you should strive to rank on the first page of your keyword searches.
- Increased Online Visibility
The best place your business can be is in the line of people who want or need what you are selling. This is why you need to rank high for the most relevant business keyword. Like stated above, most people are making purchase decisions online with 81% of all shoppers’ conducting online research before buying what they require. Whether or not these people click on your page, being visible to them is important because your business is where they are, and there is a high chance some of them will click on it.
- Increased Website Traffic
People have become dependent on search engines for information and purchasing what they need; this is a fact. Ranking on the first search results means more authenticity and trust to most of these people and these are the elements that drive more traffic and leads to your site. While the first page of Google gets more than 80 % of all traffic, the second page gets as little as 6 %, which says a lot. This is a steep decline in traffic, and it should demonstrate just how important it is to rank on the first page. This is the same case with other search engines like Bing so regardless of the search engine, being on the first page is key.
- Brand Recognition
One of the best feelings you get when you rank on the first page is knowing that your business is not only accessible but open to the global market. To have branded searches means people have to know and associate with your brand and for this to happen, you have to constantly appear in front of them. Higher ranking on Google, or other search engines for that matter, means your website will be visible to millions of people, and you will have exposure and a high chance of people knowing your brand. You should strive for brand searches because people are more likely to trust websites with a good reputation of those they recognize.
- Cost Effectiveness
Inbound marketers know that inbound marketing costs are low per lead basis and this is mainly due to the fact that most of those leans are generated from the search engines. This means, the better your search engine ranking position is, the higher your business potential. Top search engine positions reduce Advertising costs significantly.
- More Potential Clients
With SEO, you have better chances of not only getting more views but a higher chance of getting more potential clients. When people search for your business keyword on the search engine, it means that they are looking for the information, products or services you are offering. This means that if you rank on the first page and then click on your site and find what they want, there is a higher chance they will be making purchases.
- Comparatively Higher ROI
When SEO is supplemented with great promotion strategies, your website is assured to get a higher return of investments. You see, when you rank high on the search engines, it means that your website gets more traffic and not just traffic but potential customers. These potential customers turn into paying customers when they find what they need on your website and hence you get a higher return on your investments.
- Higher Click Through Rate (CTR)
One thing you need to know about search engines is the fact that about 35 % of people click on the first result. That is not even comparable to the second result click rate of 15 %. This means ranking first for your keywords searches gets you the most clicks. Clearly, you can see why that’s important. CTR or click-through rate will get you higher conversion rates, so before you think about that, you need to work on your CTR.
You see, it’s impossible to get any conversion when no one is visiting your website. It’s just as impossible to get visitors to your site when it is not visible to them, so you have to rank high on the searches. Now, you might as well just go ahead and rank first and catch all the clicks.
- Increase of Business/Brand Authenticity
Ranking high on search engines does not just boost your business but makes it more authentic. You see, most people searching online tend to think that the first few searches they get after typing in a specific term are more relevant and more authentic than the rest. This might be psychological, but it works to your advantage because most of these people will start to recognize your brand and after sometime start making brand searches for your business.
These are some of the reasons why ranking high on search engines is the best thing that can happen to your business. The bigger problem is getting it at the top because truth be told, it is easier said than done. Being on top is especially hard if you have fierce competitors and those are all over the place. It will be to your advantage if you hire an Search Engine Consultants to assist you with the ranking issue. This means you will have skilled experts working on your search ranking and this will give you an edge over your competitors.
If your website is not on page 1 of Google for your business, products, or services, then you are losing money to your competitors that rank ahead of you. You might be asking why do I need an Search Engine Consultants such as UrbanWright Media on a local level in Kenya? Because the internet, along with a smartphone in everyone’s hand, has replaced the phonebook in many homes, and people will turn to local searches to find businesses in their area that can meet their needs.
We can help you get your website mobile optimized and found on Google so you dominate your competition. We’d like to provide you with a free consultation and website analysis, and then give you an honest assessment of the changes that we could make to improve your business. Contact us to get started today!