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Here Are Just A Few Of The Major Locations & Keywords We Rank In.
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Digital Marketing Kenya
Business Advantages of Appearing First on Google Search
The internet has been changing the world we live in, with no sphere of our lives left untouched. When it comes to commerce, internet made it so that businesses could reach out to a larger market than their home markets. The web provides merchants from across the globe a level playing field and the ability to grow their market.
Search engines have become the go-to source of any information we need. Many important decisions are made solely relying on search engine results. Google crawls the web and brings up results that are most suitable for users’ queries. The numbers show that Google, as the most popular search engine, accounts for 79% of all desktop traffic across the world. Bing, Baidu and Yahoo followed it in that order. Online businesses should take such numbers as indicators that it pays to optimize their websites to be as search-engine-friendly as they can.
The way to do this is through Search Engine Optimization (SEO). Here are some reasons why using best practices in SEO could pay off big time for your business;
1. Increased Traffic and Online Visibility
A business can’t really take off if no one knows that you have the products and services they need. Think of showing up on the first page of Google rankings like being on the busiest street in town. With 81% of shoppers doing online searches before purchasing, you can be sure that your business will receive the traffic you are hoping for.
While it matters what number you are on the first page, in this case appearing here is good enough. Your business is positioned where clients who need your wares can see it. Visibility is one of the most important aspects of successful businesses because people get used to seeing your brand when they search for your type of products.
2. More Qualified Customers
Building your brand and getting it to the top of organic Google searches comes with its own perks. One of the most important reasons most businesses are fighting for the top spot is getting clients that are looking for their products. It is one thing to get many clicks and another to get clicks from people searching for your products online. These are the most valuable clicks you can hunt for. Each click has the potential to become a conversion.
3. Increased Revenue
The business that receives the most customers is likely outselling everyone else. This is what increased visibility can do for you. Businesses ranking on Google’s first page can outdo competitors that are bigger than them for the sheer fact that they get more traffic. The more clients that visit your website, the likelier you are to make more conversions. Remember that ranking in the first page for your industry means you get more clients that actually want to shop.
4. Better ROI
A better Google ranking means a better return on investment. By use of specific key words, SEO is able to attract better qualified customers to your website. This leads to a higher conversion rate as compared to other advertisement platforms. When key words are used, Google searches get people who searched for the tag in your website. These people are specific in what they want, and could actually be looking for your product. For example when using the normal advertisement, when you attract 1000 visitors to your website from a paying ad, chances are, only 2% of those visitors will translate into sales. However, when using SEO, out of 1000 clicks, 4% of them can translate into sales leading to a better return on investment.
5. Cost Effectiveness
Search engine optimization is not like social media marketing; it is one of the most powerful inbound marketing channels you can work on. There is a greater likelihood of making conversions. Furthermore, inbound marketing typically costs less if you consider it on a per-lead basis. This is mostly because organic searches, which are the target for SEO Kenya experts, are geared towards purchases rather than finding out about the products or services.
Most search queries are no longer than 4 words. You don’t have to optimize for a bunch of words if you do proper keyword research. With fewer words to work with, you have a better chance of finding the right clients.
6. Brand Awareness
The number of searches carried out on Google in a month is mind boggling. There are millions upon millions of people looking for this or that other item on the internet. Given that 75% of users never consider going to the second page of search engine results, you could be missing thousands of potential customers who simply don’t know that you exist. Brand awareness is one of the perks that come with top ranking on Google searches. Your brand is right there in your clients’ faces whenever they search for your type of products. Additionally, appearing on the first page gives your brand more credibility simply because that’s how we know the internet to be; the most important websites show up first.
7. Boost Engagement with Clients
Getting to the top of Google rankings is no easy feat. That is why companies that are serious about their position in search engine results allow SEO Kenya experts to work the magic for them. It takes a lot of quality content to improve your ranking for organic searches. The content includes blog posts, reviews, testimonials, social media content and all sorts of material about your brand. As more people discover your brand you have the opportunity to engage with your target market more, thus finding out what they expect from you. Knowing customers’ needs is vital to any sort of business, and the content you publish will help you do just this.
You Need an SEO Expert By Your Side
Every business would like to appear at the top of Google search results, but it is easier said than done. To achieve this in a cutthroat market where you can sink to the bottom just as easily as you rose to the top, you need professionals by your side. In most cases, the tough part is never making it to the top but staying there. SEO experts are constantly coming up with new marketing ideas, all in a bid to ensure you that you remain competitive.
If your website is not on page 1 of Google for your business, products, or services, then you are losing money to your competitors that rank ahead of you. You might be asking why do I need an SEO Kenya Expert such as Urban Wright Media on a local level? Because the internet, along with a smartphone in everyone’s hand, has replaced the phone-book in many homes, and people will turn to local searches to find businesses in their area that can meet their needs.
We can help you get your website mobile optimized and found on Google so you dominate your competition. We’d like to provide you with a free consultation and website analysis, and then give you an honest assessment of the changes that we could make to improve your business. Contact us at +254743944748 to get started today!