Google is the Internet’s leading website traffic-wise. Its utter relevance, simplicity, and user-friendliness are what keep people coming back for information over and over again. Statistics show that Google processes over 40,000 search queries every second. This translates to over 3.5 trillion searches every single day. The number is even expected to hike tremendously in the future. Google allows users to search for relevant information by doing simple, voice, image, map, shopping, news, blogs and advanced searches. The flexibility that Google offers its users makes it the most reliable search engine and this is why several people flock there for information search related to their favourite products, services, and even latest trends in the industry.
Businesses seeking to increase traffic to their sites can employ the strategy of harnessing Google search to enable them to dominate top search results and gain better exposure to their potential customers. Google now takes about 90% of the search market, meaning a majority of customers are regular users of the search engine. Additionally, about 95% of Google browsers don’t go beyond the first page of the returned search results as they find services, products, and answers to their queries. Therefore, any business whether local or global should prioritize the process of Search Engine Optimization (SEO). SEO is the technique that search engines use to determine the sites that deserve the top ranking. It is often based on the keywords optimization, content relevance and user-friendliness of a website among other factors. It is crucial for businesses to comprehend the rules that Google uses to rank sites.
The following are the key benefits of having top rankings in Google:
1. Increased Traffic and Online Visibility
If a website meets all the ranking criteria used by Google including quality content, relevant and targeted keywords, incredible loading speed and mobile friendliness, then they stand a chance of ranking high. Top ranking implies improved online visibility as well as increased traffic to a website. By concentrating on Google SEO, a business can attract increased traffic and improved visibility of their website.
2. Better Return on Investment (ROI)
Google SEO is the primary building block of any e-commerce marketing strategy. Though it requires a lot of work for a site to get to the first page of Google search results, the traffic generated from SEO is long-term unlike the use of paid AdWords and Pay per Click advertising. Once a website ranks high, it dominates thus enabling the business to grab potential customers. It also means the business doesn’t have to carry out much advertising or marketing. Spending on advertising reduces significantly. A business will enjoy free traffic to their website helping them gain lead generation which in turn increases revenue and yields a positive ROI.
3. More Qualified and Potential Customers
It is the goal of every business not only to drive traffic but also convert typical visitors and browsers into potential qualified customers. Google SEO enables a site to attract people who are looking for specific products and services. A business doesn’t have to go prompting every customer for them to gain an audience. Customers are already convinced of their wants & needs, and it is the very reason they are doing a Google search. Therefore, a business just needs to present itself among the top Google search results. It means they are looking for a reliable business and it showed up at their right time. Once they land on a website that offers what they’ve been looking for, then it means the business has gained a new customer.
4. Increased Revenue
Google SEO will certainly bring more customers to a website. However, more traffic and visits don’t necessarily bring additional revenue. A business must consider using keywords that potential or target customers use. These are the specific keywords that customers use when researching products and services online. A business must carry out extensive keyword research. Other strategies may include the use of Meta descriptions and heading tags. With an SEO strategy that focuses on increasing organic traffic to product category pages, a business stands a high chance of growing traffic thus translating to improved revenue and profitability.
SEO is the most trusted marketing strategy. It aims at increasing organic traffic through learning how customers behave. A business doesn’t have to invest much apart from doing thorough keyword research, content optimization, and site friendliness. Once the site is ranking high and functional, it enjoys free traffic and better conversion rates. This renders Google SEO a cost-effective marketing strategy for any business.
6. Improved Exposure to Brand Awareness
People often trust Google search results particularly the top-ranked ones. If a business dominates the top search results, then it means they offer quality and reliable products and services. Customers would make a comparison of various sites before making their final decision. If a customer comes across a particular brand frequently during their search, then they are more likely to click through and get to their site.
7. Gain Optimal Insight of Customers
A website that is optimized adequately with Google will realize improved search engine visibility, credibility, and usability. All these translate into free-flowing traffic making it easy for the business to build trust with their customers. Moreover, it becomes simple for the business to track their customers and related valuable information. The better a business understands their customers, the better they can serve them through quality products and services. This can translate to even a higher ROI.
8. Overcome Competition
Competition is becoming intense particularly for business operating in the same niche and selling similar products and services. However, the ones with a properly optimized website will reap more benefits by gaining more customers through local and global Google SEO campaign. SEO enables a business to stand tall and be noticed in a competitive market. Besides, it also places the business in a better position for expansion and growth.
9. It Works 24/7
The benefits of SEO are unlimited. It opens a business even when it is closed! As long as a business has invested their money and time to get to the top of Google search results, it will still gain traffic and new customers even when the office is closed. This is the magic of SEO.
Google Search Engine Optimization is not a thing to overlook as its benefits are immense and long-term. It is vital for both small and multi-dollar businesses alike. Most customers are now becoming conditioned to use the Internet for information search about the products and services they want to buy. We can help you get your website mobile optimized and found on Google so you dominate your competition. We’d like to provide you with a free consultation and website analysis, and then give you an honest assessment of the changes that we could make to improve your business. Contact us at +254743944748 to get started today!