Electronic Commerce, (or eCommerce), consists of purchasing and selling of services and products via electronic systems like the internet and computer networks. In the modern world of advancing technology, eCommerce is quickly becoming a significant option for many businesses. There is an increasing demand for online shopping, and more businesses are moving most of their operations online from brick and mortar stores. In the United States, over 60 percent of people buy goods online, right from the comfort of their couches, and this figure is growing constantly. eCommerce has grown quite first over the past few years. A recent report by Forbes reveals that e-commerce industry sales amounted to over $2 trillion in 2017. While another report from eMarketer estimates this figure to rise to $4 trillion by the year 2020, which will account for 14.7% of all retail spending by consumers. Across the globe, over 70% of consumers are shopping online for best prices.
eCommerce has indeed revolutionized the way businesses carry out their trade, and it comes with plenty of benefits. Selling on an eStore increases your reach. Your business is not limited by the number of people that can physically access your brick and mortar location. With an eStore, you can sell across states, towns and across boarder, meaning geographical limitations can no longer hold your business back. Your eCommerce store will also allow you to cater for consumers who find it convenient to search and buy stuff during those times when retail locations are traditionally not open. Additionally, online shopping can be a great time saver for both retailers and buyers, cutting down phone calls about specifications, hours of operation, availability and other important information that consumers can easily find on the product and company pages.
While all the above benefits of having an eCommerce store sound rosy, many retailers find it hard to effectively market their eStores. Setting up an eCommerce store is pretty easy, especially with platforms and applications such as Amazon Webstore, BigCommerce, Magento, Abante Cart, ZenCart, Shopify and WordPress plugins offering free tools. The hardest part is however, popularizing your store. Most eCommerce businesses don’t have the requisite skills and expertise to market their products online against the ever growing competition. They would require professional digital marketing services in order to be found by prospective customers looking for their products and services. Let’s take a quick look at some of the benefits you can get by hiring a Digital Marketing Agency to assist with eCommerce Marketing.
1. Better Visibility And Placement On Search Engines Through SEO
Digital marketing agencies have what it takes to propel the popularity of your services and products across different search engines. Search Engine Optimization is a powerful tool for increasing the visibility of your ecommerce store. The best part about SEO is that it’s consistent, steady and almost irreversible. Once you rise up the ranks in search engines, you can be assured potential consumers will notice your brand.
A marketing agency will typical assess the kind of products or services you offer, use SEO tools to identify appropriate keywords and generate content that will promote your brand. They will also optimize your website to ensure that it is search engine friendly and the user experience keeps customers coming back. Other SEO techniques such as content submission, backlinks generation, and link submission will feature prominently.
2. Targeted Advertising Campaigns Such As Google & Facebook Ads
Apart from using SEO to increase visibility, a digital marketing agency will help you create and manage advertising campaigns such as Google Ads and Facebook Ads. Setting up and monitoring Ad campaigns can be time-consuming and confusing at times. Without the right skill and expertise, it’s easy to target the wrong audience, use less effective keywords, measure the wrong metrics and end up spending too much than you should have. A Digital Marketing Agency will offer targeted precision and produce the best results out of your advertising budget.
3. Focus On The Core Of Your Business
Outsourcing digital marketing allows you to keep the eCommerce process, in a way, independent of the core business of your company. This way, the digital marketing agency team is able to toss around ideas and create a better strategy that is not clouded by the company itself. The Digital Marketing Agency will help plan, develop and launch strategies that produce results.
4. Increased Brand Awareness Through Social Media
Hiring a single digital marketing agency to handle all your marketing requirements produces consistent branding across different channels. Using an in-house marketing team to archive this will cost you much more and they will have to work much harder. Generally, managing multiple social media platforms can be a nerve-wracking task. A Digital Marketing Agency will build a following, create and share engaging content and create a positive, viral conversation around your products, services, and brand as a whole.
5. Conversion Rate Optimization
Having potential customers land on your eCommerce site is one thing, and getting them to actually make a purchase is a different thing. Conversion rate optimization (CRO) is essentially the process of systematically increasing the percentage of eStore visitors who take a certain desired action –it could be making a purchase, requesting a quote or filling out a form. A Digital Marketing Agency will help optimize your landing page, product pages and descriptions and site navigation all in an effort to increase your conversion rates and hence sales.
6. Effectiveness of Email Marketing
Email marketing is another robust way eCommerce store owners can market their products and services. However, there is a lot that goes into creating a successful email marketing campaign –from identifying appropriate email tools and creating effective email opt-ins, to segmenting your audiences and scheduling informative and promotion emails. It takes a keen eye, practice, and experience to navigate and master all these, time that you as a store owner might not have. Hiring a Digital Marketing Agency helps you create an effective email marketing campaign geared towards improving your sales and brand loyalty.
7. Better ROI & Cost Effectiveness
Outsourcing digital marketing services for your site is a great way to save in your marketing cost. It only costs a fraction of what it would cost to hire an in-house marketing team and achieve the same results. Hiring an in-house team means you will have to get different people for SEO, Email marketing, copy writing and content marketing, social media marketing and Design & HTML. This can cost a staggering amount, and this is not the route you want to take especially if your business is relatively new and small.
Considering the above benefits of hiring a Digital Marketing Agency to assist with eCommerce marketing, is a no-brainer and should be a profitable investment for businesses in the short and long run. We can help you get started with eCommerce marketing, increase your revenue and dominate your competition. We’d like to provide you with a free consultation and then give you an honest assessment of the changes that we could make to improve your business. Contact us at +254743944748 to get started today!